The math
The honest comparison.
Most real estate CRMs look cheap on the sticker. Once you add the IDX site, the transaction tool, the lead-gen subscription, and the report generator, the real spend is two to four times what the invoice says. Here is how the numbers actually shake out.
What we mean by "loaded stack"
Sticker is the price on the vendor's site. Loaded stack is sticker plus the additional tools a typical customer must buy to fill feature gaps the sticker product does not cover.
What's in the stack
An IDX website ($200/mo typical), transaction management ($35/agent/mo), lead-gen tools ($100/agent/mo), and basic marketing automation: the categories CRM-only competitors leave you to source elsewhere.
Real Estate Genie's stack
All of it included, the IDX website too, at no extra charge. The "loaded" column for Genie rows is just the list price. One bill, one login, one data layer.
What a single agent typically pays across all tools
Solo agents
| Product | Sticker price | Loaded stack /mo | Setup | Contract |
|---|---|---|---|---|
| LionDesk Lone Wolf Budget-conscious solos who add IDX/MLS separately | $25-$83/mo | $530-$590/mo | $0 | Monthly |
| Wise Agent Wise Agent Solos who add IDX/MLS separately | $32-$49/mo | $480-$530/mo | $0 | Monthly |
| Follow Up Boss (Grow) Zillow Lead-conversion-focused solos with separate IDX | $58-$69/mo | $638-$649/mo | $0 | Monthly |
| Real Geeks Real Geeks Solos wanting bundled CRM + IDX | $249-$299/mo | $529-$579/mo | $0 | Monthly |
| Lofty Core Lofty (formerly Chime) High-producing solos wanting AI | $449-$499/mo | $794-$844/mo | $499-$1,499 | 12 mo typical |
|
★
Real Estate Genie, Solo Agent Real Estate Genie Active prospecting solos wanting one bundled platform | $199/mo | $199/mo (IDX website included) | $349 (waived on annual pre-pay) | Monthly or annual |
|
★
Real Estate Genie, Solo Pro Real Estate Genie Power users: 300 skips/mo + 1,000 AI generations | $249/mo | $249/mo (IDX website included) | $349 (waived on annual pre-pay) | Monthly or annual |
Total monthly stack cost at a 10-agent team
Small teams (5-20 agents)
| Product | Sticker price | Loaded stack /mo | Setup | Contract |
|---|---|---|---|---|
| Wise Agent (Team) Wise Agent Small teams wanting affordable CRM only | $49+ /mo (custom) | $1,844+/mo | $0 | Monthly |
| Sierra Interactive Sierra Interactive SEO-focused teams | $400+/mo | $1,995+/mo | varies | 12 mo |
| Follow Up Boss (Pro) Zillow Teams with existing IDX/marketing stack | $499/mo (10 users) | $2,294+/mo | $0 | Monthly |
| BoldTrail (kvCORE) Team Inside Real Estate All-in-one teams; replaces 4-5 separate tools | ~$499 base + per-agent | $1,744-$2,144/mo | $999 | 12 mo |
| Lofty Premier Lofty AI-forward teams | $700-$1,000/mo | $1,945-$2,245/mo | $499-$1,499 | 12 mo |
| BoomTown (Grow) Inside Real Estate Small teams with PPC budget; concierge leads | $1,300/mo | $1,895+/mo | $1,700 | 12 mo |
|
★
Real Estate Genie, Agent seats Real Estate Genie Teams via independent $199 seats; brokerages of 25+ get discounted $149-$199 seats | $199/agent ($1,990 for 10) | $1,990/mo for 10 (IDX websites included) | $349/agent (waived on annual) | Monthly or annual |
Account-level pricing for established brokerages
Brokerages (25+ agents)
| Product | Sticker price | Loaded stack /mo | Setup | Contract |
|---|---|---|---|---|
| Follow Up Boss (Platform+) Zillow Large brokerages with existing IDX/website stack | $1,000+ /mo | $5,245+/mo | $0 | Monthly |
| BoldTrail Enterprise Inside Real Estate Mid-size brokerages needing centralized CRM | $1,500-$1,800+/mo (custom) | $2,245-$3,745+/mo | $999-$3,000 | 12-24 mo |
| BoomTown (Enterprise) Inside Real Estate Large PPC-driven brokerages | $1,500-$2,500+/mo (custom) | $3,745-$5,245+/mo | $1,500+ | 12-24 mo |
| CINC (Brokerage) Fidelity National Financial Brokerages wanting included buyer leads | $1,500+/mo (incl. leads) | $2,745+/mo | varies | 12 mo |
| Lofty Enterprise Lofty AI-forward brokerages | $1,500/mo + add-ons | $3,745+/mo | $499-$1,499 | 12 mo |
|
★
Real Estate Genie, Brokerage 25 Real Estate Genie Up to 25 agents, IDX websites + unlimited usage included, no per-agent IDX/lead fees | $1,299/mo + $149-$199/agent | ~$200/agent all-in (up to 25) | $1,299 (one month) | 3-year |
|
★
Real Estate Genie, Brokerage 50 Real Estate Genie Up to 50 agents, everything included per seat | $1,999/mo + $149-$199/agent | ~$190/agent all-in (up to 50) | $1,999 (one month) | 3-year |
|
★
Real Estate Genie, Brokerage 100 Real Estate Genie 50-100 agent brokerages | $2,499/mo + $149-$199/agent | ~$174/agent all-in (up to 100) | $2,499 (one month) | 3-year |
|
★
Real Estate Genie, Brokerage 150 Real Estate Genie 101-150 agent brokerages, best per-agent rate | $2,999/mo + $149-$199/agent | ~$169/agent all-in (up to 150) | $2,999 (one month) | 3-year |
The other half of the picture
Features most platforms don't have.
Pricing is one half of the picture. The other half is what each platform actually does. Twelve features Real Estate Genie ships that we don't see combined in one platform anywhere else.
| Feature | Real Estate Genie | Most competitors |
|---|---|---|
| Automated prospecting | Daily, weekly, or monthly scans across many prospecting searches, color-coded leads, scheduled saved searches | Most CRMs offer inbound capture only. A few include basic lead lists. None match the scheduled-search depth. |
| Skip trace integrated in CRM | Monthly allowance bundled in every plan; $0.15-$0.20 per skip on overage; writes phone + email directly to the lead record | External tools at $0.20-$1.00 per skip. Manual re-entry into CRM. |
| VA Assumable Loan Search | 3-tier confidence scoring, rate extraction, military buyer wedge | None of the major platforms offer this. |
| Hazard maps (flood, wildfire, and more) | Built-in, deep-linked from every listing | Agents look up government hazard databases manually. |
| 13-page seller report (5 templates) | Editor / Archive / Noir / Terracotta / Blueprint, fully branded | Most generate 3-5 page CMAs. Standalone CMA tools run $50 to $100 a month. |
| Investor report with verdict | Strong Buy → Pass scoring, full underwriting | None of the major platforms offer this. |
| Proprietary AVM | Ensemble model, multiple sources, no per-call charge | Third-party AVMs at $1-$5 per valuation. Heavy users pay $100s/mo. |
| AI copilot on every page (Hoku) | Unlimited use, 24-hour session memory, 24 action types | Basic chatbots or token-metered AI on premium tiers only. |
| Open House QR + scoring | QR check-in with auto-scoring and instant CRM sync. Automated email + SMS to each visitor with the flyer link. Fake emails and phone numbers filtered out immediately so junk entries never reach you. | Most use paper sign-in sheets. Standalone sign-in tools run $25 to $50 an agent a month for sign-in only, with no automated outreach and no fake-contact filtering. |
| Agency dashboard with retention risk | 6 tabs including risk flags, drilldown by agent | Most CRMs show aggregate stats only. Drilldown locked behind enterprise tiers. |
| Bundled IDX website | Included free in every plan: MLS-powered site, custom domain, lead capture, AI chat widget | CRM-only competitors require separate $200/mo IDX subscription. |
| Market-specific data layers | Public records, AVM, equity, and hazard zones nationwide, plus local parcel and hazard layers where available | National platforms rarely surface local-specific data layers. |
| Proactive Hoku (agent-action suggestions) | Watches meaningful agent actions (transaction close, leaderboard search, prospecting hot leads, open-house end) and surfaces a one-click next step. Compliance-aware action skills execute on accept; per-type cooldowns + quiet hours prevent annoyance. | Reactive chat only. Agent has to remember to use the AI. |
| Social Composer + Brand Kit | Compose once, post to all 7 networks Realtors use in one shot: Facebook / Instagram / LinkedIn / TikTok / YouTube / Google Business / X. Hoku-drafter writes posts in your voice using your Brand Kit (tagline, voice notes, brokerage). MLS deep-link auto-pulls beds/baths/photo. Calendar + history views. Fair Housing + NAR guardrails built into the drafter. | A social scheduler plus a design tool plus manual posting. $30-50/mo standalone. No real-estate awareness, no Fair Housing guardrails, no MLS auto-fill. |
| Email Blast + Smart Lists from Excel/CSV | Drag an Excel or CSV of contacts into REG, auto-detect column mapping (name / email / phone / city / state), every contact gets tagged into a smart list, then Email Blast sends MLS neighborhood updates to that list. List name becomes a CRM tag so re-targeting later is one click. | A separate email tool plus manual export-and-import per blast. $20-30/mo standalone. No MLS data baked into the email; agent assembles each blast by hand. |
Comparison based on publicly available pricing as of April 2026. Competitor pricing is typically negotiated; published prices are starting points. Verify current pricing with each vendor before making a decision.
Do your own math
Run the math on your own stack.
Add up what you pay for CRM, IDX, prospecting, skip trace, CMA tools, and AVMs today. Then book a demo and see the difference on your own market.