Compare
Real Estate Genie vs Follow Up Boss
Lead-conversion CRM for solo agents and small teams who already have a separate IDX site, MLS connection, and lead-generation tools. Bought by Zillow in 2023.
Starting price
$69/month (Grow)
vs Real Estate Genie from $199/mo
Loaded stack
~$640/mo solo, ~$2,300/mo for 10-agent team
Total monthly spend in practice
Contract
Monthly, no contract
vs monthly or annual, no lock-in
Why agents switch
Why agents switch from Follow Up Boss
- Sticker price is misleading, FUB is CRM-only, so most agents end up adding $200/mo for IDX, $35/agent/mo for transaction management, and $100/agent/mo for lead-gen tools to fill the gaps.
- No automated prospecting. Real Estate Genie's prospecting agent finds off-market opportunities while you sleep; FUB only handles inbound leads.
- No integrated skip trace. Pay a separate vendor and manually re-key into the CRM.
Where they win
Where Follow Up Boss still wins
Being honest about gaps is the only way these comparisons earn your trust.
- Established brand. FUB has been around longer and has more recognition in agent communities.
- Larger ecosystem of integrations, 200+ lead sources connect directly.
- Pure-CRM focus makes it lighter weight if you genuinely just want a CRM and have your other tools sorted.
Feature by feature
The ledger, line by line.
Real Estate Genie wins on integrated prospecting and AI depth. Follow Up Boss wins where noted. Skim it, the table is the point.
| Feature | Real Estate Genie | Follow Up Boss |
|---|---|---|
| Automated prospecting agent | WIN Many prospecting searches running in parallel on a daily, weekly, or monthly schedule with color-coded leads | Not offered as a scheduled agent |
| Owner skip trace integrated in CRM | WIN $0.15-$0.20 per skip; monthly allowance bundled; writes to lead record | Buy a separate vendor at $0.20-$1.00/skip; manually re-key results |
| Property intelligence built into the CRM | WIN Public records, AVM, equity, ownership, and hazard zones on every property, no second login | Manual lookups across separate tools |
| Genie AVM (no per-call charge) | WIN Proprietary ensemble AVM, included | Third-party AVM, $1-$5 per call |
| 13-page seller report with 5 templates | WIN Included | Basic 3-5 page CMA; buy a standalone CMA tool at $50 to $100/mo for depth |
| Digital open house QR + automated email/SMS + fake-contact filter | WIN Included | Paper sign-ins or a standalone sign-in add-on at $25 to $50/agent/mo |
| Visitor-side AI on your public website | WIN Conversational AI prequalifies and routes leads 24/7 | Not offered for real estate |
| Built-in IDX website | WIN Included free in every plan | Not offered, buy separately ($200/mo typical) |
| Hoku AI copilot on every page (voice + text) | WIN Unlimited, 24-hour memory, 24 action types | Limited AI features on premium tiers only |
| Lead-source integrations | Major sources supported via webhook + native integrations | WIN 200+ direct integrations, their headline advantage |
The fastest way to compare
See it for yourself, live.
The fastest way to compare is a quick walkthrough of Real Estate Genie alongside your existing setup. Book 30 minutes and we'll tailor it to your market.