Feature · Email Blast
Your spreadsheet of contacts is one drag away from a smart list.
Stop exporting from your CRM, hand-cleaning the file, importing to an email tool, and rebuilding the segment every time you want to email a neighborhood update. Drop the file. Pick the list name. Done, the list lives in your CRM as a tag, ready for the next blast.
- ✓ Auto-detected column mapping with a preview before import
- ✓ One reusable smart list, no re-importing each blast
- ✓ Live MLS listings baked into every send
The path
Spreadsheet to sent, in three moves
- 01 Drag in an Excel or CSV file
- 02 Name a smart list, everyone gets tagged
- 03 Blast MLS updates to that list on a schedule
The flow
Spreadsheet, smart list, MLS-targeted blast.
Drag in a spreadsheet. Column mapping auto-detects.
The app reads the first sheet, detects what each column is (name, email, phone, city, state, company), and shows you a side-by-side preview before anything writes to your CRM. Adjust any auto-detection that is off, then click import. Rows without an email or phone are skipped, and you see the count up front.
Every contact gets tagged into a smart list
You name the list (for example, "VIP Buyers 2026"). Every imported contact gets that list tag on their CRM record. Existing contacts, matched by email or phone, keep their other tags and just add this one. New contacts get created. The list lives on the Smart Lists page so you can see members, total created, and total updated, everything an audit needs.
Email Blast targets the smart list. MLS data is baked in.
Open Email Blast, pick a smart list from the dropdown, set the neighborhood, ZIP, city, and statuses you want pulled from MLS, and pick a schedule (weekly, bi-weekly, monthly, or manual). Every send pulls the current MLS state and emails your list with new listings, price changes, and recent closings, tailored to that audience. No copying listings into the email body. No re-importing the recipient list every month.
Why this matters
Most agents have a list. Few send to it.
The friction kills the habit. Pull the list out of the CRM, clean it in a spreadsheet, import it to an email tool, build the email by hand, remember to update the listings each week. Three hours of work for an email that gets opened 18% of the time. Most agents stop after the second one.
The app collapses the whole chain. The list lives where the data lives. The MLS is one query away. The send is one button. The schedule keeps running. The agents who stay top-of-mind with their database are the agents who get the referral when the next neighbor asks "who should I call?", and staying top-of-mind becomes a 5-minute monthly habit instead of a 3-hour one.