Your IDX website. Or your whole brokerage's, on brand.
Solo agents get a working IDX site with real MLS search, lead capture, and your branding — in minutes, not weeks. Brokerages get the same engine plus a brand-standardization layer so every agent's site reinforces YOUR identity instead of fragmenting into 40 mismatched WordPress disasters.
Built for both
Two flavors, same engine.
Your own working IDX site
Pick a template. Pick a color. Upload your logo + headshot.
Hoku ghostwrites your hero copy + bio from a few questions.
Connect IDX. Connect a domain (or use the
yourname.realestategenie.site subdomain). You're
live in under an hour.
- · 5 templates × 5 color schemes
- · Real MLS search + saved searches for visitors
- · Lead capture forms wired to your CRM
- · Your listings featured automatically
- · Mobile-first, SEO-friendly out of the box
- · $25/mo + one-time setup fee
Every agent's site, on YOUR brand
The biggest problem brokerages have with agent websites: every agent picks a different template, different colors, different font — and the brokerage brand disappears. We solved that. Brokerage admins lock the template, color scheme, header / footer, brokerage logo, compliance disclosures. Agents customize only what's safe to vary: their photo, bio, contact info, featured listings.
- · Lock template + colors + logo at brokerage level
- · Required header / footer disclosures auto-apply
- · Per-agent sites still look distinct, all on-brand
- · One IDX feed serves every agent's site
- · Single dashboard sees every agent's lead capture
- · Custom pricing for brokerages 10+ agents
Why this matters
Brokerages spend $30K building a brand. Agents undo it with WordPress.
Every brokerage has the same story: invest in a logo + visual system + brand voice, hire an agency, do it right. Then 40 agents each spin up their own WordPress site with whichever template a freelancer pitched them, half of them broken on mobile, none of them looking like they belong to the same firm. The brand investment dies in the wild.
REG fixes this for the whole brokerage in one move. Standard template. Brokerage-locked colors + logo + footer. Agents customize the parts that should vary (their face, their listings, their voice). The brokerage brand stays consistent everywhere a prospect lands, and every agent still has a real working IDX site with lead capture — same engine, same caliber, on YOUR brand.
Solo agents get the same template engine, same IDX, same lead capture — without the brokerage lockdown. Either way, you're not paying a freelancer $3,000 and waiting six weeks.