Feature · Social Composer
Stop hopping between a scheduler, a design tool, and seven tabs to push the same listing to Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business, and X. Social Composer does it once, with a draft Hoku writes in your voice using your Brand Kit: tagline, tone, brokerage, and your niche.
Click. Click. Posted.
The flow
Hoku pulls the beds, baths, sqft, price, listing description, and the primary photo from your MLS, no copying and pasting from another tab. Or upload your own image. Or paste any page URL and we grab its hero image.
Pick the post type: new listing, open house, price improvement, just sold, market update, education, or testimonial. Hoku reads your Brand Kit voice notes and writes a draft in that exact tone. Drafts respect Fair Housing language rules and NAR ethics, no "perfect for families," no invented details, no demographic targeting. You get 5 drafts per day. Manual posting is unlimited.
Select any combo of Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile, and X. Add a follow-up comment with your listing link, since some networks deprioritize posts with external links in the body, so putting the link in the first comment typically gets 2 to 3 times more reach. Post now, or schedule it for the time you actually want it to land.
What ships with it
Tagline, brokerage name, primary and secondary brand colors, logo, headshot, email signature, and Hoku voice notes. Set it once at onboarding, forget about it, and the Social Composer, Email Blast, Seller Reports, and CMAs all reach for it.
Monthly grid view of everything you have scheduled and recently published. Pills colored by platform. Click any post to see the full content and where it is going.
Every post in the last 90 days plus 30 days forward. Filter by status: scheduled, published, failed, or draft. Failed posts surface the error so you can fix the platform connection.
Why this matters
But most agents do not post consistently because the toolchain is too friction-heavy: a scheduler for timing, a design tool for the image, platform-by-platform copy edits, then forget about it for 3 weeks. Social Composer collapses that entire flow into one screen, drafts the copy for you, and runs Fair Housing and NAR checks so you do not accidentally write something a competitor or compliance officer can flag.
A standalone stack of a scheduler, a design tool, and a Fair-Housing-compliant AI copywriter runs $30 to $50 a month and still leaves you assembling the post by hand. Social Composer is included.