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Real Estate Genie vs BoomTown
Combines a CRM platform with a managed PPC lead-generation service. Same parent company as BoldTrail (Inside Real Estate). Best fit for teams with budget for paid lead generation.
Starting price
$1,300/month (Grow tier)
vs Real Estate Genie from $199/mo
Loaded stack
~$1,900-$3,000/mo for 10-agent team (includes PPC spend)
Total monthly spend in practice
Contract
12 mo contract, $1,700+ setup
vs monthly or annual, no lock-in
Why agents switch
Why agents switch from BoomTown
- Long contract + high setup. BoomTown typically requires a 12-month contract with $1,700+ setup. Real Estate Genie offers monthly billing with $349 onboarding (waived on annual pre-pay).
- Automated prospecting finds off-market opportunities. BoomTown's lead-gen service generates buyer leads via PPC, but doesn't surface seller opportunities the way a scheduled prospecting agent does.
- Integrated skip trace at $0.15-$0.20/skip. BoomTown customers buy a separate skip trace vendor.
Where they win
Where BoomTown still wins
Being honest about gaps is the only way these comparisons earn your trust.
- Managed PPC lead-generation service, they run paid ads on your behalf and route leads in. Real Estate Genie doesn't manage paid lead generation for you.
- Established brand for team-tier customers.
- Larger ecosystem of integrations.
Feature by feature
The ledger, line by line.
Real Estate Genie wins on integrated prospecting and AI depth. BoomTown wins where noted. Skim it, the table is the point.
| Feature | Real Estate Genie | BoomTown |
|---|---|---|
| Automated prospecting agent | WIN Many prospecting searches running in parallel on a daily, weekly, or monthly schedule with color-coded leads | Not offered as a scheduled agent |
| Owner skip trace integrated in CRM | WIN $0.15-$0.20 per skip; monthly allowance bundled; writes to lead record | Buy a separate vendor at $0.20-$1.00/skip; manually re-key results |
| Property intelligence built into the CRM | WIN Public records, AVM, equity, ownership, and hazard zones on every property, no second login | Manual lookups across separate tools |
| Genie AVM (no per-call charge) | WIN Proprietary ensemble AVM, included | Third-party AVM, $1-$5 per call |
| 13-page seller report with 5 templates | WIN Included | Basic 3-5 page CMA; buy a standalone CMA tool at $50 to $100/mo for depth |
| Digital open house QR + automated email/SMS + fake-contact filter | WIN Included | Paper sign-ins or a standalone sign-in add-on at $25 to $50/agent/mo |
| Visitor-side AI on your public website | WIN Conversational AI prequalifies and routes leads 24/7 | Not offered for real estate |
| Built-in IDX website | WIN Included free in every plan | Built in |
| Managed paid lead generation | Not offered, bring your own PPC or use a partner | WIN Managed PPC lead-gen as a service (their headline) |
| Contract + setup | WIN Monthly or annual, $349 onboarding ($0 annual) | 12-mo contract, $1,700+ setup |
The fastest way to compare
See it for yourself, live.
The fastest way to compare is a quick walkthrough of Real Estate Genie alongside your existing setup. Book 30 minutes and we'll tailor it to your market.