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Real Estate Genie vs Lofty (formerly Chime)
Premium all-in-one platform that leans hard on AI features. Sits at the high end of the per-agent market alongside Sierra Interactive and Real Geeks.
Starting price
$449-$499/month (Lofty Core)
vs Real Estate Genie from $199/mo
Loaded stack
~$800/mo solo, ~$2,000-$2,250/mo for 10-agent team
Total monthly spend in practice
Contract
12 mo typical, $499-$1,499 setup
vs monthly or annual, no lock-in
Why agents switch
Why agents switch from Lofty (formerly Chime)
- Lofty Core starts at $449-$499/month. Real Estate Genie Solo Agent is $199. Solo Pro at $249 still undercuts Lofty by ~50% with comparable AI depth.
- Automated prospecting. Lofty has AI content generation; Real Estate Genie has a scheduled prospecting agent that runs many searches in parallel.
- No setup fee on annual prepay. Lofty's $499-$1,499 setup fee adds friction to the first-year cost.
Where they win
Where Lofty (formerly Chime) still wins
Being honest about gaps is the only way these comparisons earn your trust.
- More mature AI content tools for marketing and listing descriptions on their premium tier.
- Established brand under the previous Chime name.
- Stronger national lead-gen integrations.
Feature by feature
The ledger, line by line.
Real Estate Genie wins on integrated prospecting and AI depth. Lofty (formerly Chime) wins where noted. Skim it, the table is the point.
| Feature | Real Estate Genie | Lofty (formerly Chime) |
|---|---|---|
| Automated prospecting agent | WIN Many prospecting searches running in parallel on a daily, weekly, or monthly schedule with color-coded leads | Not offered as a scheduled agent |
| Owner skip trace integrated in CRM | WIN $0.15-$0.20 per skip; monthly allowance bundled; writes to lead record | Buy a separate vendor at $0.20-$1.00/skip; manually re-key results |
| Property intelligence built into the CRM | WIN Public records, AVM, equity, ownership, and hazard zones on every property, no second login | Manual lookups across separate tools |
| Genie AVM (no per-call charge) | WIN Proprietary ensemble AVM, included | Third-party AVM, $1-$5 per call |
| 13-page seller report with 5 templates | WIN Included | Basic 3-5 page CMA; buy a standalone CMA tool at $50 to $100/mo for depth |
| Digital open house QR + automated email/SMS + fake-contact filter | WIN Included | Paper sign-ins or a standalone sign-in add-on at $25 to $50/agent/mo |
| Visitor-side AI on your public website | WIN Conversational AI prequalifies and routes leads 24/7 | Not offered for real estate |
| Solo agent starting price | WIN $199/mo (Solo) or $249/mo (Solo Pro) | $449-$499/mo (Lofty Core) |
| AI on every page | WIN Hoku, unlimited, voice + text, 24 action types | AI features metered or premium-tier-only |
| Setup fee | WIN $349 m2m / $0 annual | $499-$1,499 |
| Marketing automation depth | Drip + email blast + open-house follow-up | WIN More mature marketing automation tools |
The fastest way to compare
See it for yourself, live.
The fastest way to compare is a quick walkthrough of Real Estate Genie alongside your existing setup. Book 30 minutes and we'll tailor it to your market.