Brand Kit
Tagline, brokerage name, primary + secondary brand colors, logo, headshot, email signature, and Hoku voice notes. Set it once at onboarding, forget about it — Social Composer, Email Blast, Seller Reports, and CMAs all reach for it.
New in Real Estate Genie
One composer. Every platform you post to.
Stop hopping between Buffer, Canva, and seven tabs to push the same listing to Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business, and X. Social Composer does it once, with a draft Hoku writes in your voice using your Brand Kit — tagline, tone, brokerage, 15 years of niche.
The flow
Click. Click. Posted.
01
Paste the MLS number, or just an address
Hoku pulls the beds, baths, sqft, price, listing description, and the primary photo from your MLS — no copying and pasting from another tab. Or upload your own image. Or paste any page URL and we'll grab its Open Graph hero image.
02
Hoku writes the draft in your voice
Pick the post type: new listing, open house, price improvement, just sold, market update, education, testimonial. Hoku reads your Brand Kit voice notes ("Local-first, no fluff, family and military relocations on Oahu, warm + direct, mention 15 years when relevant") and writes a draft in that exact tone. Drafts respect Fair Housing language rules and NAR ethics — no "perfect for families," no invented details, no demographic targeting.
You get 5 drafts per day. Manual posting is unlimited.
03
Pick platforms. Add a link-in-first-comment. Schedule or post.
Select any combo of Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile, and X. Add a follow-up comment with your listing link — LinkedIn and Facebook deprioritize posts with external links in the body, so putting the link in the first comment typically gets 2-3× more reach. Post now, or schedule it for the time you actually want it to land.
What ships with it
Brand Kit, calendar, history — one consistent identity.
Calendar
Monthly grid view of everything you've scheduled and recently published. Pills colored by platform. Click any post to see the full content and where it's going.
History
Every post in the last 90 days plus 30 days forward. Filter by status: scheduled, published, failed, draft. Failed posts surface the error so you can fix the platform connection.
Why this matters
The agents who post consistently win listings.
But most agents don't post consistently because the toolchain is too friction-heavy: Buffer for scheduling ($15/mo), Canva for the image ($15/mo), platform-by-platform copy edits, then forget about it for 3 weeks. Social Composer collapses that entire flow into one screen, drafts the copy for you, and runs Fair Housing / NAR checks so you don't accidentally write something a competitor or compliance officer can flag.
A standalone stack of Buffer + Canva + a Fair-Housing-compliant AI copywriter runs $30-50/month and still leaves you assembling the post by hand. Social Composer is included.