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Real Estate Genie vs BoomTown
Combines a CRM platform with a managed PPC lead-generation service. Same parent company as BoldTrail (Inside Real Estate). Best fit for teams with budget for paid lead generation.
Starting price
$1,300/month (Grow tier)
vs Real Estate Genie from $199/mo
Loaded stack
~$1,900-$3,000/mo for 10-agent team (includes PPC spend)
Total monthly spend in practice
Contract
12 mo contract, $1,700+ setup
vs monthly or annual, no lock-in
Why agents switch from BoomTown
- Long contract + high setup. BoomTown typically requires a 12-month contract with $1,700+ setup. Real Estate Genie offers monthly billing with $499 onboarding (waived on annual).
- Bird Dog finds off-market opportunities. BoomTown's lead-gen service generates buyer leads via PPC, but doesn't surface seller opportunities the way Bird Dog does.
- Integrated skip trace at $0.15-$0.20/skip. BoomTown customers buy a separate skip trace vendor.
Where BoomTown still wins
Being honest about gaps is the only way these comparisons earn your trust.
- Managed PPC lead-generation service -- they run paid ads on your behalf and route leads in. Real Estate Genie doesn't manage paid lead generation for you.
- Established brand for team-tier customers.
- Larger ecosystem of integrations.
Feature-by-feature
Real Estate Genie wins on integrated prospecting and AI depth. BoomTown wins where noted. Skim it -- the table is the point.
| Feature | Real Estate Genie | BoomTown |
|---|---|---|
| Automated prospecting agent (Bird Dog) | WIN 13 prospecting feeds running in parallel on a daily / weekly / monthly schedule with color-coded leads | Not offered as a scheduled agent |
| Owner skip trace integrated in CRM | WIN $0.15-$0.20 per skip; monthly allowance bundled; writes to lead record | Buy a separate vendor at $0.20-$1.00/skip; manually re-key results |
| Hawaii-native data layers (TMK, leasehold, cesspool, hazard zones) | WIN Built in | Manual workaround via state databases |
| Genie AVM (no per-call charge) | WIN Proprietary ensemble AVM, included | Third-party AVM, $1-$5 per call |
| 13-page seller report with 5 templates | WIN Included | Basic 3-5 page CMA; buy Cloud CMA at $50-$100/mo for depth |
| Digital open house QR + automated email/SMS + fake-contact filter | WIN Included | Paper sign-ins or Spacio add-on at $25-$50/agent/mo |
| Visitor-side AI on your public website | WIN Conversational AI prequalifies and routes leads 24/7 | Not offered for real estate |
| Built-in IDX website | Optional $25/agent/mo add-on | WIN Built in |
| Managed paid lead generation | Not offered -- bring your own PPC or use a partner | WIN Managed PPC lead-gen as a service (their headline) |
| Contract + setup | WIN Monthly or annual, $499 onboarding ($0 annual) | 12-mo contract, $1,700+ setup |
See it for yourself in 14 days.
The fastest way to compare is to try Real Estate Genie alongside your existing setup. 14-day free trial -- card on file, not charged until day 15, one-click cancel.